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Whose Streets? Their Streets!

One of 400 Critical Massers
Photo by Peter Crouser
One of 400 Critical Massers shutting down the Lake Street–Hennepin Avenue intersection on July 27.

In Minneapolis, the revolution advances on two wheels.

October 2007

By Steve Marsh

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The pedal-shearing incident was as good an excuse as any to invest in some new rolling steel. I share this only because by this point in the story, you should realize that a bike is a fashion accessory, just like anything else. I had to determine what I was going to say.

Like many commuter cyclists (and I’m enough of a Johnny-come-lately to remember how annoying cyclists can be when viewed from either the sidewalk or behind a windshield), I’m lazy but impetuous, perhaps even selfish. On the one hand, I will lock my bike to a pole if the pole is ten feet closer to the door than the rack; on the other, a fifteen-minute bicycle commute is more attractive than a fifteen-minute bus commute because I don’t have to wait fifteen minutes at a bus stop. Bottom line, I’m a convert to the technology simply because of its slothful elegance—5 steps = 100 feet. It should go without saying that coasting is an important part of my lifestyle. So a fixed-gear was out. And I’m a commuter, not somebody who wants to qualify for the next Life Time triathlon. I wanted something reliable and sort of light, but it didn’t have to be too light. I liked the way a classic steel frame looked—those high-tech bikes make you look like a NASA dork. But I still wanted something cool enough to impress my new peers while asserting my individuality. I decided on a single-speed.

It came down to a Surly Steamroller or a Bianchi San Jose. They’re both beautiful single-speed bikes built in the same Taiwan factory—the former a twitchier racer, the latter a cushier crossbreed. I could buy either bike at One-on-One, and Gene Oberpriller seemed to be enough of a grouch to be trustworthy.

He exceeded my expectations. He actually tried to talk me out of buying either bike. Neither would be that much lighter than my Schwinn, he said. I could convert my Schwinn into a single-speed. He seemed to be taking his pious DIY ethos to an unreasonable degree. Was this the gambit of a brilliant salesman? Then I remembered another one of Sjoquist’s stats: Most independent bike shops with less than $500,000 in annual revenue (surely Oberpriller’s sales strategy yields at least that modest a number), take home only $30,000 annually. In a final moment of self-doubt, I asked Gene if I was good enough to ride a single-speed. “It doesn’t matter,” he replied. “It’s the way everybody used to do it.”

I bought the Bianchi because I’ll never be able to afford an Italian sports car. 

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