Will Hopkins and Mary K. Baumann
Many people would say Will Hopkins and Mary K. Baumann look “so New York” (after all, it’s where they lived and worked for more than thirty years), but the art directors’ move to Minneapolis last fall was a bit of a homecoming. Baumann, originally from Roseville, met Hopkins in 1972 at the University of Minnesota, where he was a visiting lecturer. After gaining acclaim in magazine and book design (he served as art director at Look magazine and has redesigned such magazines as Forbes, Sports Afield, and Food & Wine; she served as an art director at Life magazine and has redesigned such magazines as People and Money), the two married in 1987 and went on to develop their own company redesigning magazines and producing exquisite books and Kids Discover magazine. When it came time to streamline their high-overhead New York office and home, they decided to bring everything together at a live/work loft—in Minneapolis. “Even if we didn’t have a connection, we think this is one of the most exciting cities around,” Baumann says.
They particularly fell in love with a space at the Whitney, the mill-turned-hotel-turned condo development. “We both knew immediately that it had the right vibe,” Baumann says. “And to have the river, the Guthrie, the farmers’ market, great restaurants, the library, the U of M—it’s close to all the things we want and need.”
The loft’s materials—stonework, bricks, concrete, and post-and-beam structural elements—created what Baumann calls an “archaeological quality.” The intriguing mix indicates how the industrial needs of the space changed with time. “You can tell how people added brick or concrete block to the stone walls over time,” Hopkins says. “It was a working place, and you can see that.”
The couple decided that that spirit was perfect for their live/work needs, so they hired architect Geoffrey Warner of Alchemy Architects to update the space in a surprising way. Key to his design is a “house-within-a-house” structure that contains a small guest suite and defines the kitchen, dining room, office, and library on the outside. “In the mill, they had a crib where they threw things, and it was made of wood slats,” Hopkins says. This version, designed by Warner and built by Kurt Albrecht of Grand Rapids, Minnesota, is made of rough-sawn lumber and put together “like Jenga blocks,” Baumann says. “It has a criblike effect, but it’s more streamlined and it’s painted white.”
Several talented design professionals joined the project—including Scott McGlasson, who designed and built many of the furnishings, and Jim Marvy, who came up with a lighting scheme to keep the cavernous space bright. So when the couple moved in last year just before Thanksgiving, they didn’t just prepare a meal for family and friends. “We called every single person who worked on the job and thanked them for making such a fabulous home for us,” Baumann says. “They all got kind of choked up because they cared so much about the place. They felt they were doing something different. We never would have expected it, but they really touched us too.”
What Caught Our Eye - Mill Qualities. Tables set into aluminum tracks in the concrete floor and Artemide light fixtures suspended by sisal rope and pulleys are modern features that recall the loft’s industrial history. “Water came in below the arch and turned a turbine and ran pulleys all the way through the building,” Hopkins says, noting how the mill’s power was generated in the area that’s now home to their loft.
- Prize-Winning Photography. Given their backgrounds at such magazines as Look, People, and American Photography, the couple have amassed a significant collection of photographs, many of which are hung throughout the loft. Among their favorites are a James Karales shot of the Selma march. “It’s a great celebration of black culture and one of the signature images of the Civil Rights movement,” Hopkins says.
- Love of Craft. The couple started buying pottery on trips to Minnesota. “There’s something about photography and ceramics that goes together,” Baumann says. “Maybe it’s the mechanics of the photography and the handmade quality of ceramics that’s appealing. And it goes with the stone and brick and concrete.”
- Gourmet Kitchen. Hopkins and Baumann enjoy cooking and entertaining, so the open kitchen design is perfect for them. “Until now, we’ve never had a kitchen where you could cook and visit at the same time,” Baumann says. The storage-savvy white oak Valcucine cabinets complement the architecture of the loft.
- Live/Work Design. ”Work is really a part of our life,” Baumann says. “Sometimes we do something personal in the day and sometimes we work late at night. And if we get into trouble, we don’t need to get into a subway or a car and go to the office. We can do it here.” Thanks to the loft’s design, the bank of desks that can comfortably accommodate Hopkins, Baumann, and four other workers feels separate. “There’s a division and yet there’s a connection, and for our business that works very well,” Hopkins says.
|