What: The grand opening of Steele Fitness on 50th and France Who: Clients and friends of Steele When: Saturday, June 28 Why: Because you can’t work out all the time . . . right? Motto of the Night: “It’s not the hour you spend working out that makes the difference, it’s the other 23.” –Steele Smiley
Never heard of Steele Fitness? Then you probably can’t afford it. We’re talking a top-notch team of trainers, nutritionists, and massage therapists who provide personalized service, showing up at your door in tricked-out BMW X3s, ready to snatch those French fries right from under you. But for one night on 50th and France, running shoes, diets, and dead lifts gave way to Jimmy Choos, proteinis (yes, protein-spiked booze), and guac from Tejas to celebrate the opening of Steele’s third Minnesota location (joining the Wayzata and the Graves 601 spots). You could definitely see the strong client/coach connections as many seemed glued to each other’s side as they strutted around the room, chatting up other guests. And if I had a dollar for every pair of Madonna-ish arms I saw that night, I could afford a few Steele sessions of my own.
Clients John and Lisa Herzog enjoy a little time in the spotlight. Guests had their pictures snapped by a “paparazzi” as they came in.
Steele trainer Dom and guest Elsa Cremer.
The guests gab over Vox Vodka martinis. That’s low cal vodka, right?
Steele founder Steele Smiley (pinstripe suit) spent the night chatting up clients.
Client Heidi Kelly with her coach, Jamie.
Andy Thieman and Kate Stangle with Mpls.St.Paul’s Stephanie Coogan.
Founder Steele Smiley’s motto. Translation: Go hard, or go home!
Client/coach duo Lorin Braufman and Michelle.
Steele Fitness partners with the Vikings to make sure cheerleaders like Amanda, Jessie, and Lissa are ready for the gridiron!
Theresa Stewart with the Wayzata Steele’s lead mobile fitness coach (say that three times fast) Derek.
Adrienne Yancy and Shara Smallwood.
Steele team members Heather Griegs and Lily Smith.
Steele models (from front) Monica Fahnhorst, Carolina Avbndano, and Carmen Avbndano.